Fifa leadership ‘overruled US-based staff’ opposing World Cup dynamic pricing
Some staff in Fifa’s US office favoured different strategy Fifa says policy agreed ‘with all areas of the organisation’ A number of Fifa’s US-based staff advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership, according to multiple sources involved in delivering the tournament. The Guardian has been told that some staff in Fifa’s US…
Some staff in Fifa’s US office favoured different strategy
Fifa says policy agreed ‘with all areas of the organisation’
A number of Fifa’s US-based staff advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership, according to multiple sources involved in delivering the tournament.
The Guardian has been told that some staff in Fifa’s US office, which is based in Miami, initially favoured a different ticketing strategy to the one that has been used this summer, with the emphasis on more affordable pricing in general admission areas.
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