Emma Hayes’ unusual CV, ‘inappropriate’ dating remark and family heartbreak amid ITV storm

Since the FIFA World Cup 2026 roared into life in North America last week, ITV pundit Emma Hayes has emerged as one of the tournament’s unexpected breakout stars. Based at the broadcaster’s eye-catching studio in New York City, the current United States women’s head coach has proved popular with audiences in the UK for her sharp tactical analysis. During Spain ’s shock goalless draw with minnows Cape Verde , she appeared on screen during the controversial hydration break to explain how the Blue Sharks were keeping La Roja’s star-studded attack at bay.