The simple honest truth about the BBC's World Cup coverage compared to ITV

The bottom line is that if you fancy watching a particular World Cup match, you are going to tune in, regardless of whether the TV hosts and pundits are in the States or in Salford. Whatever part of the world he frowns in, you know what you are going to get from Roy Keane. It does not matter whether it’s New York’s East River behind the Irishman or the River Mersey. In fact, for all the praise of ITV’s al fresco studio and all the claims it has given the channel an edge over the BBC in World Cup coverage, does anyone else find it a bit of a distraction?