
World Cup hydration breaks could generate $333m as US soccer legend Alexi Lalas defends use of commercials
For the first time in its 96-year history, World Cup matches are being interrupted as a matter of course. In the 22nd and 67th minute of every match during this summer’s tournament in North America , players are having mandatory hydration breaks , no matter the temperature inside the stadiums. For the first time in the tournament’s history, mandatory hydration breaks are happening every game…










